BabyOrgano Raises $2.4M Pre-Series A Funding to Expand Ayurvedic Wellness Line for Kids

BabyOrgano, a leading Ayurvedic wellness brand for children, has secured ₹20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc.

The fresh funds will be utilized for product development, marketing initiatives, and scaling operations, as the company aims to achieve ₹100 crore in revenue by FY27.

Founded in 2020 by Riddhi and Ripul Sharma, BabyOrgano develops Ayurveda-based over-the-counter wellness products addressing everyday child health needs. The brand currently serves over one million parents and reports an impressive 40% repeat purchase rate.

The company’s product portfolio includes immune-boosting supplements and daily wellness solutions, such as Baalprashan Swarnaprashan Drops, Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies. These products are available through both online marketplaces and offline retail channels.

With the new funding, BabyOrgano plans to enhance product innovation, broaden its distribution network, and strengthen its brand presence across India. The firm will also invest in process optimization and supply chain improvements to support long-term scalability.

Operating in the kids’ Ayurvedic and natural wellness space, BabyOrgano competes with established brands like Mamaearth (Kids range), The Moms Co., Chicco (Natural line), Mother Sparsh, Dabur (Kids Ayurvedic range), Himalaya BabyCare, and Kapiva Kids.