Strategic Partnership Between Abu Dhabi Investment Office and ROX Motor
The Abu Dhabi Investment Office (ADIO) has announced the signing of a strategic partnership with ROX Motor, a leading brand in luxury vehicles powered by new energy systems, to establish its regional headquarters in Abu Dhabi. This initiative supports the company’s expansion ambitions across the region and strengthens collaboration in the advanced automotive sector within the emirate.
The agreement was signed during the Drift X 2025 exhibition, organized by ADIO in collaboration with the Smart and Autonomous Vehicle Industries Cluster (SAVI). The event aims to showcase next-generation smart and autonomous mobility solutions and accelerate the development of policies and infrastructure for this vital sector.
The new regional headquarters will serve as a central hub for ROX Motor’s regional operations, including sales coordination, after-sales services, and future projects, while also supporting Abu Dhabi’s economic diversification and automotive sector development.
Commenting on the announcement, Mohammed Ali Al Kamali, CEO of Trade and Industry at ADIO, said:
“ROX Motor’s decision to open its regional headquarters in Abu Dhabi underscores the emirate’s position as a global hub for innovation and future industries, reaffirming our commitment to localizing production, transferring technology, and creating high-value jobs.”
Meanwhile, Jarvis Yan, Founder and CEO of ROX Motor, stated:
“We are proud of the strategic support provided by ADIO, which enabled us to expand our presence in Abu Dhabi through our new regional headquarters, reinforcing our long-term commitment to the UAE and GCC and enhancing our ability to deliver exceptional experiences to our clients.”
The future expansion plans include enhanced research and development activities, integrating Arabic language support into smart driving systems, and implementing autonomous driving technologies, positioning ROX Motor among the first automotive manufacturers in the region to offer such innovative features.
