SME Fund Jo Strategic Investment in TJDEED Technology to Drive Digital Transformation and Innovation
Amman, Jordan – October 28, 2025 – SME Fund Jo is proud to announce the completion of its strategic investment in TJDEED Technology, a leading IT solutions provider in Jordan and across the Middle East. This partnership is designed to support TJDEED’s international expansion plans and enhance its technology portfolio, with a particular focus on Artificial Intelligence (AI), automation, and advanced cybersecurity solutions.
The investment reflects SME Fund Jo’s commitment to advancing Jordan’s technology ecosystem, supporting high-growth enterprises, and reinforcing the Kingdom’s position as a regional hub for innovation and digital services. By backing forward-thinking companies, the Fund aims to accelerate digital transformation across sectors while empowering local businesses to compete on a global scale.
TJDEED was selected for this investment due to its strong reputation for excellence, progressive organizational culture, and a proven 15-year track record of innovation and sustained client success. Over the years, the company has built a robust portfolio of services, delivered solutions to more than 500 enterprise clients across 16 countries, and established partnerships with over 20 global technology providers, including ManageEngine, Ivanti, Matrix42, TeamViewer, ESET, and more.
Through this partnership, TJDEED is positioned to:
- Expand into new markets across the Middle East and globally, leveraging its demonstrated success throughout the MENA region.
- Diversify and strengthen its solutions portfolio by further investing in AI-driven technologies and sophisticated cybersecurity solutions.
Commenting on the investment, Ayat Al-Hunaiti, Partner at SME Fund Jo, said:
"Our investment in TJDEED aligns with our mission to support scalable, tech-enabled businesses that drive digital transformation and cross-border growth. We believe TJDEED’s regional expansion reinforces Jordan’s role as a strategic hub for innovation and enterprise technology."
Eng. Ashraf Al Qudah, CEO of TJDEED Technology, added:
"We are proud to partner with SME Fund Jo, an investor that understands both our ambitions and the dynamics of the regional technology sector. Their deep expertise in banking and investment, combined with a strategic approach, will help us accelerate our transformation into a global player and expand our reach to new markets worldwide."
As TJDEED enters its next phase of growth, both organizations are committed to advancing TJDEED’s strategic roadmap, positioning the company as a world-class technology provider and further strengthening Jordan’s role as a regional leader in IT innovation and digital transformation.
Founded in 2010, TJDEED Technology operates through seven offices across five countries — Jordan, the United Arab Emirates, Saudi Arabia, Palestine, and Iraq — and employs over 120 dedicated professionals specializing in digital transformation, IT infrastructure, managed services, and AI-driven innovation.
Established in 2018 and managed by AB Invest, SME Fund Jo is a $211 million Jordan-focused private equity fund targeting significant minority stakes in successful SMEs with strong growth prospects across Jordan’s most strategic sectors. The Fund’s portfolio includes leading companies such as Sands National Academy, Index Investments, Japanese Flavor, Al Amal Hospital, Al Qasr for Touristic Investments, Hilayel Group, Crystel, ManafSoft, Medmac, Eye Special Hospital, Arabian Development for Food Industries, Al-Sakha, Natej Soft, Al Barakeh Food Production, Biotech, Al Manara International Shipping, DigiZag, Zalloum Group, Jaz Pharmaceutical Company, Jordan Vending, Sindbad Group, CsMENA, and now TJDEED Technology.
