Saudi-based Merit Incentives Acquires Australia’s Synchro Marketing to Accelerate Global Expansion
Saudi-based Merit Incentives, a company specializing in enterprise engagement and incentive technologies, has announced the acquisition of Australia’s Synchro Marketing, as part of a strategic move to expand its service offerings and strengthen its presence across Asia-Pacific and global markets.
The acquisition supports Merit’s growth in advanced incentive solutions, leveraging Synchro Marketing’s focus on sales incentive programs for the automotive and oil & gas sectors. Following the acquisition, Synchro founder Mark McEwan will continue to lead the company, ensuring leadership continuity and operational expertise.
In parallel, Merit Incentives closed a $40 million Series B funding round in 2025, led by Alistithmar Capital, with $28 million announced in February 2025 and an additional $12 million disclosed during April–May 2024.
Founded in 2016 and led by Julie Barbier-Leblanc, Merit Incentives relocated its headquarters to Riyadh in 2023, aligning with its long-term regional and international expansion strategy.
