Saudi AgriTech Startup Grove Raises $5M Seed Round to Build a Demand-Driven Fresh Produce Supply Chain

Riyadh, Saudi Arabia — Grove, a Riyadh-based technology company specializing in the fresh-produce sector, has announced the successful closure of a $5M Seed funding round, led by Outliers Venture Capital, with participation from Mohammed and Ahmed, sons of Ibrahim bin Saeedan, Madarat Investment, and a group of angel investors.

Founded in 2024 by Mohammed bin Ghanam and Ayman AlFifi, Grove operates as a consumer brand in the fresh and agricultural produce sector, leveraging a fully integrated, technology-enabled model that connects farms, markets, and households, ensuring harvests are aligned with actual consumer demand.

Saudi Arabia’s local agricultural sector is valued at approximately $31.5B, while imports of plant-based products are expected to reach $10.7B in 2025. Despite this scale, a structural gap remains between production standards and real consumer needs, resulting in inconsistent quality, limited variety, and short shelf life.

Grove addresses these challenges by building a demand-driven fresh-produce supply chain that aligns production, pricing, and market access from early stages, improving planning clarity for farmers, delivering higher-quality and broader selection to consumers, and reducing food waste.

This approach has driven repeat-purchase rates nearing 48%, while food waste has been reduced to below 5%.