“Palm” Closes Multi-Million Dollar Round Led by 4DX Ventures to Expand Smart Saving Solutions in Egypt

Cairo, July 15, 2025 – Palm, Egypt’s first digital goal-based incentivized savings platform, announced the successful closure of a multimillion-dollar investment round led by 4DX Ventures, with participation from Plus VC and a network of international angel investors.

Palm offers a smart, personalized saving experience designed to help users achieve financial goals such as education, healthcare, weddings, travel, and purchasing household or personal items. The platform combines traditional investment tools with an innovative incentive system, designing optimal asset allocations across fixed-income tools, equities, and precious metals to help users achieve financial independence.

By blending high returns with exclusive brand discounts, Palm empowers users to maximize the value of their savings while minimizing expenses. Through the integration of financial tools with life milestones, Palm enables users to turn aspirations into real, tangible financial outcomes—true to its promise: “Your life goals in your hands.”

Founded by Mazen El Kurdany and Ahmed Ashour, Palm brings together deep expertise in asset management and financial technology.
El Kurdany, a seasoned asset manager, previously oversaw nearly $2 billion in assets and held senior roles at EFG Hermes, Beltone Holding, and Post for Investment.
Ashour brings global experience from Amazon, Goldman Sachs, and several fintech and consumer tech startups across EMEA and the U.S.

Mazen El Kurdany, Co-founder and CEO, stated:

“We launched Palm to help Egyptians take control of their financial futures by turning progressive, goal-oriented saving into a rewarding, intelligent habit.“

He added:

While Egyptians hold over EGP 8 trillion in bank deposits, 7 trillion in gold, and 70 trillion in real estate, the challenge isn’t the ability to save, but the lack of accessible, high-yield, and goal-aligned financial products.“

Thanks to the new funding, Palm will accelerate user growth, enhance its product offering, and expand strategic partnerships, with a vision to reach millions of users across the Mediterranean.

Peter Orth, Co-Founder at 4DX Ventures, said:

“Palm has the potential to redefine financial wellbeing across Africa through simplified savings and real returns.“

Hasan Haider, Managing Partner at Plus VC, added:

“Palm is redefining money management by helping people plan major expenses with smart strategies and exclusive deals. We’re proud to back the team.“

Ahmed Ashour, Co-founder of Palm, commented:

“We aim to create a fun, personalized, and accessible savings experience for all Egyptians, regardless of income level.“