NowPay Enters Saudi Market Through $20M Joint Venture with Tas’heel
Announced its strategic expansion into Saudi Arabia, NowPay, the Cairo-based fintech specializing in payroll and employee financial wellness, has entered the Kingdom through NowAccess, a newly established joint venture with Tas’heel, the consumer finance arm of United International Holding Company.
The partnership follows a memorandum of understanding signed in early 2025 and responds to accelerating demand in Saudi Arabia for modern payroll, HR, and fintech infrastructure. Under the agreement, Tas’heel has invested $20 million and holds a 75% stake, while NowPay retains 25% in the new entity.
NowAccess combines NowPay’s proven expertise in delivering payroll-linked employee wellness solutions at scale across MENA with Tas’heel’s deep local market knowledge, shariah-compliant balance sheet, and a nationwide operational footprint exceeding 310 service locations.
“Saudi Arabia represents a high-growth market for payroll and employee financial solutions,” said Mostafa Ashour, CEO and Co-founder of NowPay. “NowAccess gives us the operating depth and local expertise required to scale quickly and compliantly, while bringing our proven technology to employers and employees across the Kingdom.”
The capital injection will be used to establish a Saudi-based engineering and operations team, localize products for market requirements, and support the venture’s commercial launch. NowAccess is currently in its market-entry phase, with employer partnerships expected to be announced during the formal rollout.
Through this partnership, NowPay aims to overcome regulatory and operational barriers typically faced by foreign fintechs entering Saudi Arabia, positioning NowAccess to deliver payroll, HR, and payroll-linked shariah-compliant financial solutions tailored to local market needs.
