HUMAIN Acquires UK-Based ai.io and Launches HUMAIN Sport to Advance AI in Sports
Riyadh, Saudi Arabia – HUMAIN, a PIF company delivering full-stack artificial intelligence capabilities globally, announced at the PIF Private Sector Forum the launch of HUMAIN Sport following the acquisition of a controlling interest in London-headquartered sports AI company ai.io.
The investment aligns with HUMAIN’s long-term strategy to expand AI applications across multiple industries, including sport, and to accelerate the development and deployment of advanced AI-powered sports technology solutions in Saudi Arabia and internationally.
Through HUMAIN Sport, the combined strengths of HUMAIN and ai.io will deliver integrated AI-driven sports platforms designed to support the full sports ecosystem. Key capabilities include:
- Performance analytics and talent identification
- Data-driven athlete development
- Advanced performance analysis
- Intelligent sports facilities
- Enhanced digital and fan engagement models
ai.io currently delivers its services through the aiScout app, supporting players and clubs with performance analysis and talent discovery tools. The acquisition enables HUMAIN to leverage ai.io’s products, technical expertise, and global sports relationships to accelerate international expansion and develop new use cases.
At the same time, ai.io will benefit from HUMAIN’s advanced AI infrastructure, platforms, strategic partnerships, and commercial scale, supporting the deployment of AI-powered sports solutions across multiple geographies and sports disciplines.
HUMAIN Sport will operate as a dedicated sports technology vertical within HUMAIN, positioned to deliver scalable solutions across professional, amateur, and grassroots sports, as well as adjacent sectors such as education, health, and training.
