eMushrif Raises $7.5M to Scale Smart School Transportation Across the Region

eMushrif has raised $7.5 million in a funding round led by Jasoor Ventures, with participation from Annex Investment, Ithca Group, IDO Investment, and a group of private investors. Existing investor Phaze Ventures also joined the round, reaffirming its support as the company enters a new phase of regional growth.

The company’s last disclosed funding was a $2.3 million Series A round in December 2020, led by Oman-based IDO Investments.

Founded in 2016 by Adnan Al Shuaili, Awadh Al Shukaili, and Issa Al Shuaili, eMushrif develops technology for school transportation management, combining IoT hardware, AI-driven analytics, and real-time data platforms to enhance student safety, operational efficiency, and regulatory compliance. The platform serves public and private schools, transport operators, and government entities.

eMushrif currently supports more than 120,000 students across Oman and Kuwait, working within high-accountability environments where reliability and compliance are essential.

The newly secured funding will be used to support regional expansion, with a primary focus on scaling operations in Saudi Arabia and the UAE, alongside continued investment in product development and operational capabilities in Oman and Kuwait.

Despite its critical role in daily school operations, school transportation remains largely under-digitised. eMushrif addresses this gap through an integrated system that provides end-to-end visibility across routes, vehicles, drivers, and students, enabling real-time monitoring and response by schools and authorities.