Breadfast Secures $50M Pre-Series C to Accelerate Regional Expansion

Egyptian e-commerce platform Breadfast has secured $50 million in a Pre-Series C funding round, backed by Mubadala Investment Company, Olayan Group, Y Combinator, International Finance Corporation, SBI Investment, Novastar Ventures, 4DX Ventures, and EBRD Venture Capital, alongside venture capital and institutional investors.

Founded in Cairo in 2017 by Mostafa Amin, Muhammad S. Habib, and Abdallah Nofal, Breadfast has evolved from a fresh bread delivery startup into a vertically integrated e-commerce platform.

The company now offers grocery, meal, and pharmaceutical delivery services, alongside fintech solutions through Breadfast Pay and a growing network of branded coffee shops.

Breadfast Pay provides diversified payment solutions, including a digital wallet, payment card, installment services, and bill payments, strengthening the company’s footprint in fintech.

Private-label products represent approximately 40% of grocery sales, enhancing pricing control and profitability. The company is targeting up to 3% of Egypt’s estimated $100 billion grocery market within the next three years.

Proceeds from the round will be directed toward infrastructure expansion, logistics enhancement, and entry into new African markets, ahead of a larger Series C round expected in the first half of 2026.

Breadfast was reportedly valued at nearly $400 million in August 2025, with expectations of a higher valuation as it moves closer to a potential global IPO, positioning itself as a leading African commerce platform comparable to Mercado Libre in Latin America and Kaspi.kz in Kazakhstan.