Walid Kassabji

About

Walid Kassabji is a seasoned media and marketing leader with over two decades of experience driving growth and innovation across the MENA region. Currently serving as General Manager Media at Digitect, he oversees regional media strategy, operations, and team performance, ensuring high-impact campaigns and measurable results. Previously, he held key roles at Yango Play and Shahid, launching platforms, expanding user bases, optimizing ad revenue, and leading commercial initiatives. With a strong academic foundation in Management and Information Systems from the American University of Science and Technology and a professional certification in Digital Marketing from London Business School, Kassabji combines strategic insight, operational expertise, and digital innovation to deliver transformative media solutions.