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Sultan Abuznada

Sultan Abuznada

HR StrategyHuman CapitalLeadershipOrganizational TransformationPeople & CultureTalent ManagementWorkforce Development

About

Sultan Abuznada is a human capital leader with over a decade of experience driving HR strategy and organizational transformation across government, finance, media, and high-growth startup environments. He is currently Director of HR Strategy & PMO at ROSHN, where he leads HR Strategy, HR Business Partners, HR PMO, and HR Technology, playing a central role in aligning people initiatives with business priorities. Previously, he served as Chief Human Resources Officer at Alarabia OOH and held senior HR leadership roles within startups in entertainment, sports, media, and fintech, building HR functions that support scalability, culture, and performance. His approach to human resources is grounded in data-driven decision-making, strong governance, and the belief that sustainable organizational success is achieved through strategic investment in people.