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Rakan Almaddah

Rakan Almaddah

Vice President - Kingdom Discovery Sector at Pilgrims Experience Program (PEP)

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Government TransformationHeritage Sites GovernanceHousing StrategyPilgrimage ExperiencePilgrims Experience ProgramPublic PolicySaudi Vision 2030Strategic LeadershipTourism Development

About

Rakan Almaddah is a seasoned executive with more than two decades of experience spanning government transformation, financial services, and national development initiatives. Currently serving as Vice President of the Kingdom Discovery Sector at the Pilgrims Experience Program (PEP), he leads strategic efforts focused on historical sites governance, destination development, and enhancing the experience of millions of pilgrims and visitors to Saudi Arabia. Throughout his career, Almaddah has played a key role in advancing major national programs, including housing transformation initiatives that enabled hundreds of thousands of citizens to achieve homeownership. His leadership combines strategic vision, institutional governance expertise, and a strong ability to translate complex policies into impactful, large-scale outcomes aligned with Saudi Arabia’s Vision 2030.