About
Under Jalal’s leadership, Al-Arabia has fully digitized its network, marking a global-scale advancement in the OOH industry. The company’s next milestone, the launch of programmatic digital out-of-home (pDOOH), signals a new era of automation, scalability, and measurable performance in regional media planning. The initiative begins in Dubai, where the first wave of programmatic screens is set to redefine reach and efficiency for advertisers. Until now, Dubai’s programmatic OOH landscape has been fragmented and limited, constraining campaign coverage and scale. Al-Arabia’s entry into this space will change that dynamic—unlocking access to premium inventory and enabling advertisers to integrate OOH as a central, data-driven component of their digital strategy.