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About
With extensive experience in sales, client management, and strategic business development, Firas Salha has played a pivotal role in strengthening organizational performance and forging impactful partnerships. His career reflects a deep understanding of the evolving communications ecosystem, emphasizing innovation, collaboration, and sustainable value creation. In his new capacity as Acting Group CEO, he is set to guide both Pixels World and Media World toward continued expansion, digital transformation, and market leadership, ensuring that both entities remain at the forefront of the regional media and advertising industry.