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Appointed CEO in 2024, Al Obailan has leveraged his extensive background in sales and marketing to drive operational excellence and expansion. Under his leadership, the group operated 23 hotels and 69 family entertainment centers in 2024, generating revenues of $181 million and net profits of $1.4 million. That same year, BAAN Holding signed two landmark agreements with Al-Oula Real Estate Development Company and Abdul Mohsen Al Hokair Holding Group to acquire assets valued at $221.4 million, strengthening its portfolio in hospitality and entertainment.