Elda Choucair

About

Elda Choucair currently leads Omnicom Media Group as Chief Executive Officer, where she drives strategic growth, operational excellence, and digital transformation across the Middle East and North Africa. With a career spanning more than two decades, she has built a reputation for steering large-scale media operations through shifting market dynamics while strengthening client partnerships and advancing data-driven capabilities. In parallel with her executive role, she actively contributes to the industry through board positions at organizations including the Advertising Business Group and IAB GCC, reinforcing her influence on the region’s evolving advertising and digital ecosystem.